Classic design with a twist - Paul Smith for Leica

No doubt, creative collaborations with consumer products are becoming the latest trend and proved to be an effective marketing strategy. We have seen the success of the recent collaboration between the well revered Yayoi Kusama and the House of Louis Vuitton.

Leica has launched its limited Leica X2 Edition by Paul Smith. 

Polka-dots accessories for men

The recent collaboration between the Japanese born Yayoi Kusama,  avant-garde sculptor, painter and novelist, and the House of Louis Vuitton earned a very warm reception amongst fashion observers and other brand loyalists.