Friday, 12 October 2012

Classic design with a twist - Paul Smith for Leica

No doubt, creative collaborations with consumer products are becoming the latest trend and proved to be an effective marketing strategy. We have seen the success of the recent collaboration between the well revered Yayoi Kusama and the House of Louis Vuitton.

Leica has launched its limited Leica X2 Edition by Paul Smith. 





The stylised bulb on the cover of the pop-up flash is one of the most evident design twist in this collaboration.


This camera collaboration between Leica and Paul Smith is limited for 1500 pieces only.


 The camera leather case is also limited with Paul Smith embossed in the leather strap.


 Paul Smith has been one of most notable designers in the fashion world. Paul Smith's designs create a flamboyant impression by combining bright colors.

I cannot really wait to get hold of such beautiful camera with reliable photo quality using Leica lens technology.


Cheers!

Photocredit: Doobybrain, Web Photos

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